Ever wondered how companies sell to other companies? Let’s dive into real b2b examples that reveal the strategies, industries, and innovations shaping today’s business landscape—with insights you can actually use.
B2B Examples in Manufacturing: The Backbone of Global Supply Chains
When we talk about b2b examples, manufacturing stands out as one of the most traditional and essential sectors. In this space, businesses don’t sell directly to consumers; instead, they supply raw materials, components, or finished goods to other companies that either integrate them into their own products or distribute them further.
Automotive Parts Suppliers
One of the clearest b2b examples is the relationship between automotive manufacturers and their parts suppliers. Companies like Bosch, Continental, and Denso operate entirely in the B2B space, providing critical components such as sensors, braking systems, and infotainment units to carmakers like Toyota, Ford, and BMW.
- Bosch supplies engine control units to over 50 automakers globally.
- These partnerships often involve long-term contracts and co-development of technology.
- The supply chain is highly integrated, with just-in-time delivery models minimizing inventory costs.
This model reduces waste and increases efficiency, but it also means that any disruption—like a semiconductor shortage—can ripple across the entire industry. According to McKinsey & Company, over 70% of automotive executives now prioritize supply chain resilience due to recent global disruptions.
Industrial Machinery Providers
Another key area of b2b examples is industrial machinery. Firms like Siemens, General Electric, and Hitachi provide heavy equipment used in factories, power plants, and construction sites. These machines are rarely purchased by individuals but are essential for other businesses to operate.
- Siemens sells turbine systems to energy companies for power generation.
- GE Digital offers Predix, an industrial IoT platform, to optimize machine performance.
- These sales often include service contracts, training, and maintenance packages.
“The future of manufacturing isn’t just about making things—it’s about connecting machines, data, and decisions.” — Greg Reichow, former VP at Tesla and automation expert.
The shift toward Industry 4.0 has transformed these b2b examples into digital ecosystems. For instance, Siemens’ MindSphere platform allows manufacturers to monitor equipment in real time, predict failures, and reduce downtime—adding significant value beyond the physical product.
B2B Examples in Technology and SaaS: Fueling Digital Transformation
The tech sector is home to some of the most dynamic b2b examples today, especially in software-as-a-service (SaaS). These companies provide tools that help other businesses operate more efficiently, collaborate better, and scale faster.
Enterprise Software Providers
Companies like Salesforce, Oracle, and SAP dominate the enterprise software space. Their platforms manage everything from customer relationships (CRM) to supply chain logistics and financial planning.
- Salesforce serves over 150,000 customers, including Amazon, Toyota, and Unilever.
- Oracle’s cloud infrastructure supports mission-critical applications for banks and governments.
- SAP’s ERP systems are used by 44 of the Fortune 50 companies.
These b2b examples highlight how software has become a strategic asset. According to Gartner, global public cloud spending is projected to reach $679 billion in 2024, with enterprise software driving much of that growth.
Cloud Infrastructure and DevOps Tools
Beyond applications, the backbone of modern business operations lies in cloud infrastructure. Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform are prime b2b examples of companies selling computing power, storage, and networking services to other enterprises.
- AWS powers Netflix, Airbnb, and the CIA’s internal systems.
- Microsoft Azure integrates seamlessly with Office 365 and Dynamics 365, making it attractive for corporate adoption.
- Google Cloud focuses on data analytics and AI, serving clients like Spotify and Snapchat.
These platforms don’t just offer servers—they provide ecosystems. For example, AWS Marketplace allows third-party vendors to sell software directly to AWS customers, creating a layered B2B economy. This model enables rapid innovation and reduces time-to-market for new digital products.
“Cloud computing is the new electricity of business—ubiquitous, essential, and transformative.” — Andy Jassy, CEO of Amazon Web Services.
B2B Examples in Healthcare: Behind the Scenes of Patient Care
While healthcare is often associated with patient-facing services, much of the industry operates on a B2B model. From medical device manufacturers to pharmaceutical suppliers, these companies enable hospitals, clinics, and labs to deliver care.
Medical Equipment Manufacturers
Companies like Medtronic, Philips Healthcare, and GE Healthcare are classic b2b examples. They design and sell advanced diagnostic and therapeutic equipment to healthcare providers.
- Medtronic supplies pacemakers and insulin pumps to hospitals and distributors.
- Philips sells MRI and CT scanners to radiology centers worldwide.
- These sales often include installation, training, and service agreements.
The complexity of these devices means that the sales cycle is long and involves multiple stakeholders—from procurement officers to clinical specialists. According to Fortune Business Insights, the global medical devices market was valued at $541.13 billion in 2022 and is expected to grow at a CAGR of 5.4% through 2030.
Pharmaceutical Ingredients and Contract Manufacturing
Another layer of b2b examples in healthcare involves active pharmaceutical ingredient (API) suppliers and contract development and manufacturing organizations (CDMOs). Firms like Lonza, Catalent, and WuXi AppTec produce the raw compounds and finished drugs used by branded pharmaceutical companies.
- Lonza manufactures biologics for companies like Moderna and AstraZeneca.
- Catalent packages and distributes medications for over 1,000 pharmaceutical clients.
- These partnerships are critical during vaccine rollouts or drug shortages.
The pandemic highlighted the importance of these b2b relationships. When Pfizer needed to scale up production of its mRNA vaccine, it partnered with multiple CDMOs to meet global demand. This level of collaboration is only possible through deep B2B integration and trust.
“No single company can do it all. The future of medicine depends on strong B2B partnerships.” — Dr. John Lechleiter, former CEO of Eli Lilly.
B2B Examples in Logistics and Supply Chain: Moving the World’s Goods
Logistics is the invisible engine of global commerce. Every product you buy has traveled through a complex network of B2B relationships before reaching you. From freight forwarders to warehouse operators, these companies keep the economy moving.
Cargo and Freight Services
Companies like DHL, FedEx, and Maersk are central b2b examples in the logistics sector. They don’t serve individual consumers as their primary clients—instead, they offer end-to-end shipping solutions for businesses.
- DHL partners with manufacturers to manage inbound and outbound logistics.
- FedEx Supply Chain provides warehousing and distribution for retail giants like Walmart.
- Maersk operates the world’s largest container shipping fleet, moving goods across oceans.
These services are often customized. For example, DHL’s Life Sciences division handles temperature-sensitive pharmaceutical shipments, requiring specialized packaging and real-time tracking. This level of service turns logistics from a cost center into a competitive advantage.
Third-Party Logistics (3PL) Providers
3PL companies like XPO Logistics, Ryder, and CEVA Logistics offer outsourced logistics solutions. They manage inventory, transportation, and even customer fulfillment for other businesses.
- XPO Logistics uses AI to optimize delivery routes and reduce fuel consumption.
- Ryder provides dedicated fleet management for companies that don’t want to own trucks.
- CEVA handles cross-border logistics for global brands like Nestlé and Danone.
The rise of e-commerce has increased demand for 3PL services. According to Statista, the global 3PL market was worth $1.1 trillion in 2022 and is expected to grow steadily. These b2b examples show how logistics providers are becoming strategic partners, not just vendors.
“In today’s world, speed and reliability are the new currency of commerce.” — Mario Harik, Chief Digital & Information Officer at XPO Logistics.
B2B Examples in Financial Services: Powering Business Transactions
Financial institutions play a crucial role in B2B ecosystems by enabling payments, lending, risk management, and investment. While consumers interact with banks daily, much of their revenue comes from serving other businesses.
Business Banking and Corporate Finance
Banks like JPMorgan Chase, HSBC, and Citibank offer specialized services for corporations, including cash management, trade finance, and treasury solutions.
- JPMorgan’s Treasury Services division handles over $6 trillion in daily transactions.
- HSBC’s global trade finance network supports cross-border commerce for SMEs and multinationals.
- These services help businesses manage liquidity, reduce risk, and expand internationally.
For example, a manufacturer importing raw materials from Asia might use a letter of credit issued by HSBC to guarantee payment to the supplier. This reduces risk for both parties and facilitates smoother trade—showcasing a practical b2b example in action.
Payment Processing and Fintech Platforms
Fintech companies like Stripe, Adyen, and Square have revolutionized B2B payments. They provide APIs and platforms that allow businesses to accept payments, manage subscriptions, and automate invoicing.
- Stripe powers the billing systems of companies like Shopify, Slack, and Zoom.
- Adyen processes payments for global brands like Netflix and Uber.
- Square (now Block) offers integrated POS and lending solutions for small businesses.
These platforms are built for scalability. A startup using Stripe can start with basic payment processing and later add features like fraud detection, multi-currency support, and recurring billing—all without switching providers. This flexibility makes them indispensable in modern B2B commerce.
“The best payment systems are invisible—they just work, so businesses can focus on what they do best.” — Patrick Collison, CEO of Stripe.
B2B Examples in Marketing and Advertising: Helping Brands Reach Audiences
Marketing agencies and ad tech platforms are vital b2b examples that help companies build brand awareness, generate leads, and drive sales. These firms don’t sell to end consumers—they sell services to other businesses looking to grow.
Digital Marketing Agencies
Firms like WPP, Omnicom Group, and Publicis Groupe operate as B2B powerhouses, managing advertising campaigns for global brands.
- WPP handles marketing for clients like Unilever, Ford, and Coca-Cola.
- These agencies offer services ranging from creative design to media buying and data analytics.
- They often work across multiple channels: TV, digital, social, and outdoor.
Their success depends on understanding both the client’s industry and consumer behavior. For instance, a campaign for a B2B software company will focus on lead generation and ROI, while a consumer brand might emphasize emotional appeal and brand loyalty.
Ad Tech and Programmatic Platforms
Companies like The Trade Desk, AppNexus (now part of Xandr), and Google Marketing Platform provide the infrastructure for digital advertising.
- The Trade Desk enables advertisers to buy digital ads across websites, apps, and connected TVs.
- Google’s Display & Video 360 platform offers programmatic ad buying for enterprise clients.
- These systems use real-time bidding and audience targeting to maximize ad effectiveness.
These b2b examples illustrate how technology has transformed marketing. Instead of relying on guesswork, companies can now target specific demographics, measure campaign performance in real time, and optimize spending dynamically. According to eMarketer, over 90% of digital display ads in the US are now bought programmatically.
“Programmatic advertising is not just about automation—it’s about intelligence, precision, and scale.” — Jeff Green, CEO of The Trade Desk.
B2B Examples in Renewable Energy and Sustainability: Building a Greener Future
As the world shifts toward sustainability, B2B companies are leading the charge in renewable energy, green materials, and eco-friendly services. These b2b examples show how businesses are helping each other reduce carbon footprints and meet ESG goals.
Solar and Wind Energy Providers
Companies like Vestas, First Solar, and Siemens Gamesa operate in the B2B renewable energy space, selling turbines, panels, and turnkey power solutions to utilities and corporations.
- Vestas supplies wind turbines to energy companies like Ørsted and E.ON.
- First Solar provides solar panels for large-scale solar farms in the US and India.
- These projects often involve long-term power purchase agreements (PPAs).
For example, Amazon has signed multiple PPAs with wind and solar developers to power its data centers. This not only reduces emissions but also locks in stable energy prices—demonstrating a strategic b2b example in sustainability.
Sustainable Materials and Green Chemistry
Firms like BASF, Dow, and Interface are redefining what it means to be a B2B supplier by focusing on eco-friendly materials.
- BASF develops biodegradable plastics for packaging and automotive use.
- Dow produces insulation materials that improve energy efficiency in buildings.
- Interface, a carpet manufacturer, uses recycled fishing nets to make flooring for corporate offices.
These innovations respond to growing demand from businesses committed to sustainability. A 2023 report by McKinsey found that 70% of executives consider sustainability a top-three priority, creating new opportunities for green B2B partnerships.
“Sustainability isn’t a cost—it’s an investment in resilience, reputation, and long-term value.” — Jim Fitterling, CEO of Dow.
What are b2b examples?
B2B examples are real-world cases where one business sells products or services to another business, such as a software company licensing its platform to a corporation or a manufacturer supplying parts to an automaker.
Why are b2b examples important for understanding modern business?
B2B examples illustrate how industries interconnect, how value is created across supply chains, and how innovation spreads through partnerships—offering insights into efficiency, scalability, and strategic growth.
How do b2b examples differ from B2C models?
Unlike B2C, where sales are transactional and emotion-driven, B2B examples involve longer sales cycles, multiple decision-makers, and a focus on ROI, efficiency, and long-term partnerships.
Can small businesses benefit from studying b2b examples?
Absolutely. Small businesses can learn from b2b examples to improve their own operations, identify partnership opportunities, and adopt scalable technologies used by larger firms.
What industries have the most impactful b2b examples?
Manufacturing, technology, healthcare, logistics, financial services, marketing, and renewable energy are among the industries with the most influential and transformative b2b examples.
Understanding b2b examples is key to navigating the complex web of modern commerce. From manufacturing and tech to healthcare and sustainability, these relationships drive innovation, efficiency, and growth. Whether you’re a startup founder, a corporate strategist, or a curious learner, studying real-world B2B cases offers invaluable insights into how businesses thrive by working together. The future of business isn’t just about competition—it’s about collaboration, integration, and shared value creation.
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